Why Is Social Media So Important?

At the end of 2018 Inspire Selection was recognised by LinkedIn as the 4th Most Socially Engaged in EMEA, as we welcome our 100,000th follower we look back at why this is important to us in this interview with Zoe Clapp – Operations Manager of Inspire Selection.

  • What does winning the MSE Staffing agency in MENA title mean to you?

It’s always good to be recognised and to celebrate winning an award, however, amongst the awards we have been nominated for and won in the past – we are most proud of this one. Linked In is such a global major player – and for us, a small boutique, independently owned agency operating out of Dubai – to come in 4th place against agencies across the whole of EMEA makes us feel very proud.

  • What were the key factors that contributed to your win?

Our consultants are extremely active on LinkedIn and very well networked, in fact Louise Vine the MD of Inspire Selection has reached the personal limit of 30,000 contacts plus over 64,000 followers,

Because of our longevity in the market, we understand what the market wants to read, our social media followers trust that we will only share relevant and useful content written by our marketing expert who regularly sits with experienced consultants and takes feedback on current issues, these insights are shared on our corporate page with over 100,000 followers as well as shared by each of the consultants creating an audience of nearly 200,000.

We find that the UAE is generally very open to social media and its users less guarded, with a young, well networked, digitally confident population Linked In is the ideal media for our message.

  • What are some of the best practices you can share on being social as a staffing agency?

It may be a cliché but ‘content is key’. It is very easy to share and create posts, social media is full of information, but we believe that it is important to be relevant. People are information rich and time poor; to be heard and trusted content needs to be insightful, targeted and above all relevant.

  • How does Social Media fit into your business strategy?

Social Media is an integral part of our day to day business, Linked In has allowed job seekers to be more dormant, people often rely on being headhunted for their next role. 

Social Media gives us access to a huge global database of well networked, engaged professionals, be those potential candidates to potential clients. Social Media allows us to headhunt people globally, which we would not be able to do as efficiently if it wasn’t in place.

  • What challenges has Social Media helped you solve?

Social Media has definitely helped with our brand awareness, it enables us to reach global candidates through executive search. In the Middle East we know that posting a job on a careers site will ultimately result in huge application numbers, many of whom will be unsuitable, we rely on sites such as LinkedIn for a more targeted approach

  • What advice would you give other agencies that are thinking of going social?

Social Media should be part of every agency’s marketing mix and like any media you need to project a consistent brand message. Content should be relevant and engaging and above all build your network – be open to connections and invest time and resources in it.

Recent Posts

Company Culture: Why It Matters and How to Build It

In today's competitive business world, company culture is crucial. It has a direct impact on the success and sustainability of an organisation. A strong and positive company culture leads to engaged employees, attracts top talent, and drives innovation. We explore why...

6 Tips to Make Job Offers that Attract and Retain Top Talent

Recruiting top talent is one of the most important challenges facing businesses in the UAE. With a highly competitive job market, it can be difficult to stand out and attract the best candidates. However, making a job offer that not only attracts but also retains top...

Overcoming Gender Bias in the Selection Process

International Women's Day is just around the corner, and it's an important opportunity to celebrate the social, economic, cultural, and political achievements of women all around the world. Here in Dubai, there is no shortage of amazing women who are breaking down...

Leadership Style

Joining a new company? Or looking for a new hire for your team? It's crucial to understand Leadership Style. Willyou fit in? Will the new hire respond well to the way the company or department is run and managed? It is important to understand leadership style and how...

How to Build (& Grow) a High Performing Digital Team – Part Two

The How-To Guide Every Digital Leader Should Read Part Two - Finding the right digital talent for your team   We  established some of the key digital skills organisations typically need in part one, let’s look at how to go about finding the right people to fit...

How to Build (& Grow) a High Performing Digital Team – Part One

The How-To Guide Every Digital Leader Should Read Part One - The critical digital skills required within most organisation to ensure they remain current   As organisations fully embrace digitization, the need for businesses to invest in strong digital talent has...

Recruiting Working Mums

We recently read a LinkedIn post about a dad who had taken the afternoon off work to take his young daughter shopping for shoes and dresses on her birthday.  This lovely story was celebrated, and he was declared ‘a great dad’ making ‘lifelong memories’. Whilst the...

Job Hopping – 5 ways to make it a success for your business

Job hoppers – the term used for someone who moves jobs every one to two years, are often frowned upon by hiring managers. Traditionally thought of as unreliable, a ‘flight risk’ to the business that will increase employee turnover and therefore directly impact...