Job Reference IDINS-1616
Career Level Manager
Industry Business Support Services
This diversified business conglomerate has operations in sectors including Automotive, Lifestyle, Global Logistics, Trading, Real Estate, Energy, Health Care, Hospitality, Infrastructure, Investments and has been a pioneer in many of its businesses. The organization with its GCC and international business groups, has a long history in the region and has grown organically and by acquisition. Currently the organization is poised for an impressive growth. The organization requires a Head of Marketing, Branding and Communications, a strategic leader to align the company’s Marketing Strategies and operational services portfolio.
Reporting directly to the Group COO, the Head of Marketing, Branding & Communications will oversee the marketing proposition across all brands. Creating innovative marketing programs aimed at the group’s most profitable customer segments. The candidate will be responsible for identifying macro and micro trends in the group’s diverse industries and will have led customer segment research initiatives. They will be able to mobilize and activate their customers across channels and will have a creative mind. Additionally our preferred candidate will have a history of delivering compelling advertising work across print, TV and radio as well as live events. They must routinely develop winning concepts from scratch.
Our preferred candidate will understand how to find their audience online and how to engage with them. Will have a commanding knowledge of the different social media and internet platforms available for campaigns. Our chosen candidate will have a proven history of creating, implementing, and executing successful digital marketing campaigns. They will have a passion for unearthing customer insights and will have a deep understanding of customer behaviour. The preferred candidate will have a commanding knowledge of value and price strategy, a broad and deep understanding of the local market, trading conditions as well as key purchase influencing factors in the Middle East. Will monitor competitor activity and identify opportunity gaps that can be capitalized on with its own product portfolio.
The candidate will have previously created platforms that encourage user generated content and would have delivered online interactive programs for their customers. They will be able to create a “digital skin” that covers all touch points for the company and even cascades into live venues.
The candidate will have the business acumen required to grasp the macro vision of the group and develop a marketing program which supports it. The successful candidate will be able to develop short, mid and long term marketing plans for the business. They will understand how to penetrate the market and move the company’s brands to the desired position. Their strategic skills will be able to focus on long term five year horizons as well on micro thirty day goals. They will be able to measure and report the success of their marketing programs and will be aware of which KPIs to watch and which to create in order to quantify their contribution to the business
In order to be successful in the role they will be effective at creating buy-in for their ideas at the Board and Group C-suite level as well as across all other levels in the business. They will be a major force in mobilizing people to follow a new direction and be experts at getting groups to rally around new ideas and concepts. They will understand the process of taking an idea from concept into reality and delivering execution and results.
- Candidates must have the maturity and gravitas to lead senior managers and business unit leaders such as divisional GMs
- 8-10 years’ work experience with at least five years in a senior leadership role
- University Degree is mandatory
- Formidable analytical skills with a proven history of segmenting customers and identifying pockets of profitability and opportunity gaps
- Proven history of creating winning marketing concepts and campaigns
- Clear ability to mobilize and active customers across all channels
- Macro visionary skills
- Strong tactical skills with a clear ability to deliver results
- Outstanding communication skills, written, oral and presentation
- Proven ability to manage C-Suite, Board level, and Senior Stakeholder discussions, initiatives and interactions
- Desire to create an impact
Thank you for your interest. All applications are viewed and evaluated according to the role requirements. We aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful. (RM)